A complete range of services

We assist you with all stages of your thinking and your projects: research, consulting, operational support and training.

Research

  • Understand your issues and the information required to come to a decision.
  • Assemble useful data which already exists (internal and published data).
  • Possibly conduct customer surveys and tailored market research.
  • Analyze these data and make recommendations to you.

Consulting 

  • Make an overall assessment of your situation in the context of an objective or a project linked to your product line and your business development.
  • Draw up recommendations and action plans.

Operational support

  • Help you during phases of operational implementation.
  • After implementation, offer you support and external advice, on demand.
  • Manage specific marketing projects on demand during business peaks or if you do not have the skills internally.

Training

  • Develop your skills in marketing and business development.

Complementary focus areas

We assist you in all fields to support your development : market research, product marketing, business development, operational and international marketing and management:

Market research

  • Customer surveys
  • Customer profiles and needs
  • Purchasing behavior
  • Product adoption and usage
  • Customer satisfaction
  • Sales channel surveys
  • Market research
  • Size and growth of markets and players
  • Evaluation of demand
  • Identification of the best development opportunities
  • Competitive analysis
  • Product research
  • Testing of new products/solutions
  • Price positioning
  • Messages testing
  • Research into your company image

Product marketing

  • Overall strategy for the complete line of products and services
  • Cataloging of the product range and price setting
  • Development of new products and services
  • Collecting and defining customer needs
  • Business opportunity analysis
  • Definition of the whole solution (products/services/partnerships)
  • Financial business case (cost/profitability study)
  • Detailed development plan (specifications, "roadmaps")
  • Marketing strategy (positioning, messages, marketing plan)
  • Management of product plans and life-cycles
  • Management of launches
  • Analysis of product sales and profitability
  • Analysis of product use and customer satisfaction

Business development

  • Corporate strategy
  • Marketing/sales strategy
  • Annual marketing/sales planning
  • Development strategy for :
  • Customer base (build loyalty and grow)
  • Markets (existing/new)
  • Sales channels (direct/indirect)
  • Strategic partnerships and acquisitions
  • National and international development
  • Analysis of sales performance
  • International business development

International marketing and management 

  • Management of international staff and projects
  • Development of marketing teams

Operational marketing and communications 

  • Positioning and key messages
  • Marketing action plans
  • Public relations
  • Advertising
  • Sales documentation
  • Web
  • Database and customer relations management (CRM)
  • Direct marketing (mailings, telemarketing, e-Mktg)
  • Events (trade shows, conferences, seminars, etc.)
  • Partner marketing
  • User groups
  • Strategic alliances
  • Integrated marketing campaigns
  • Development of Online Marketing
  • Management of budgets
  • Measurement of marketing effectiveness