Projects and assignments
We have carried out assignments in more than 40 countries in Europe, Asia, the USA and Canada and in many fields of application:
- Systems and servers,
- Storage systems,
- Business software,
- Application software:
- Electronic Document Management (EDM),
- Applied digital imaging (Photography, Graphical arts, Cinema, Industry, Healthcare),
- 3D animation,
- Computer-aided design (CAD),
- Geographical information systems (GIS),
- Health information systems (HIS),
- Robotics, etc.
Customer references
(CAD, GIS and 3D animation software)
- Market analysis across 38 countries in Europe, Asia, USA and Canada.
- Identification of best development opportunities to support the company's annual business planning process.
- Competitive analysis.
(HIS software and services)
- Product marketing audit.
- Operational support with implementation of recommendations.
(eConfiguration and eCommerce software)
- New international product launch planning.
(Navigation solutions for robots and machine control)
- Opportunity analysis on new markets and strategic recommendations.
(Innovation consulting)
- Marketing strategy.
- Marketing and Sales planning.
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(Professional mobile solutions for public and private sectors: Health, Industry and Services)
- Opportunity analysis and strategic recommendations for a new solution.
(GIS software and mobile solutions for defense/security, transportation and logistics, mountain and health sectors)
- International development of strategic alliances and channel partners.
(GIS software and services for public transportation planning and modelling)
- Opportunity analysis and strategic recommendations for a new solution.
(Reporting software)
- Development of strategic partnerships and channels.
Other examples of projects carried out
Market research
- Market analysis (supply and demand)
- Analysis of competition
- Analysis of customer segmentation
- Analysis of customer satisfaction
- Analysis of sales channel’s geographical coverage
- Analysis of sales channel’s satisfaction
- Profiling of key accounts
- Analysis of product use
- Analysis of prices for new products
Product marketing
- Creation of a product marketing department
- Implementation of product marketing methods and tools
- Training of teams of engineers in product marketing
- Study and updating of product pricing
- Definition and specification of products with R&D
- National and international product launches
- Analysis of product profitability
Business development
- Loyalty-building and customer-base development strategy
- Identification of new customers and target markets
- Introduction of products to new countries
- Identification of target companies for partnerships and acquisitions
- Analysis of distribution and channel development strategy
- E-commerce development
Operational marketing and communications
- Definition of marketing/communications plans and monitoring their execution
- Management of budgets and measurement of marketing effectiveness
- Development of online marketing
- Development of user groups
- Development of marketing partnerships
International and management
- Creation and development of national and international marketing teams
- Management of international projects